Friday, 18 June 2010

Selling Wedding Travel Through Facebook and Blogs

[Editor's note: Just recently got quoted by Hotelmarketing.com (Online Travel, Hospitality Industry and Internet Marketing News) with 35,000 subscribers worldwide. See the article below.]

More and more brides are using Twitter and Facebook to gain tips on planning their weddings and honeymoons. And both sites also provide a common platform and open marketplace for discussion between agents and peers in the industry.

With everyone as well as their mothers being on Facebook and Twitter, it is easy for travel agents to get lost in the shuffle. When using these sites to promote business, it is important to establish a recognizable identity and stand out from the rest. Fortunately, Facebook and Twitter make it easy to brand yourself and get noticed.

“People need to get to know and trust you before they feel comfortable doing business with you,” says Muriel MacRae of Del Sol Travel. “Marketing on Facebook and Twitter can help you increase your brand recognition, generate sales and increase interest in your company or products.”

But the sites allow you to do more than just that. Sure, you can advertise who you are and what you do. But what makes you the go-to person for destination weddings and honeymoons? Why are you the agent to be trusted?

Get the full story at Travel Agent Central
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Muriel MacRae, is the owner of Del Sol Travel and has formed a new company called Del Sol Destination Weddings with Cathy MacRae. She has been helping couples plan and organize their dreams weddings throughout the world in exotic locations, such as Mexico, the Caribbean, Hawaii, and Costa Rica. An expert in terms of dealing with some of the challenges of group travel, she is well versed in finding resorts that perfectly match the needs and wants of her clients. Furthermore, her expertise in wedding planning makes her more than just your regular travel agent.